SWISS Senses special edition

Director: -

Producer: Mcqueen Films

Producer Company: -

Agency:

Client: SWISS

Country: Switzerland

Synopsis

From September 2025 to February 2026, guests in SWISS First and SWISS Business can enjoy culinary creations by four renowned Swiss chefs and restaurants. Representing the country’s four language regions are Tanja Grandits, Olivier Jean, Lorenzo Albrici, and the iconic alpine resort Badrutt’s Palace Hotel. Selected dishes in SWISS Premium Economy are also inspired by the chefs’ creations.

Objectives

To portray SWISS Taste of Switzerland – SWISS Senses Special in a cinematic branded content film that elevates Swiss culinary craftsmanship into a sensory travel experience and creating an authentic, emotional narrative that reinforces SWISS’s premium positioning and its commitment to hospitality excellence.