Español
EnglishArmenia. Follow Your Deams
Director: -
Producer: Tourism Committee of the Ministry of Economy of Armenia
Producer Company: -
Agency:
Client: Tourism Committee of the Ministry of Economy of Armenia
Country: United Kingdom
Synopsis
The Hidden Track of Armenia is a cinematic invitation to discover the country beyond familiar routes. Moving between mountains and lakes, ancient heritage and contemporary culture, adventure and contemplation, the film reveals Armenia as a place of contrast and authenticity. It celebrates hidden locations, emotional encounters, and diverse experiences that inspire curiosity, discovery, and a deeper connection with the destination.
Objectives
The project aims to reposition Armenia as a diverse, year-round destination beyond classical tourism routes. Through cinematic storytelling, it highlights the country’s hidden locations and contrasts—nature, adventure, culture, wine, and contemporary life—to inspire discovery, extend visitor stays, attract new traveller segments, and encourage deeper engagement with Armenia’s landscapes, heritage, and creative scene. The film is built on the concept of “hidden tracks,” encouraging travellers to move beyond iconic landmarks and engage with Armenia through personalised routes and emotions. Shot across multiple regions, it blends cinematic aesthetics with real experiences, promoting year-round tourism, regional dispersion, and cultural depth. The project positions Armenia not as a single attraction, but as a mosaic of journeys.
