The Big Trend by Ofelia de Souza

Director: -

Producer: KOBU Agência Criativa Digital, Lda

Producer Company: -

Agency: KOBU Agência Criativa Digital, Lda

Client: Visit Porto and North of Portugal

Country: Portugal

Synopsis

The Big Trend, by Ofelia de Souza unfolds as a witty, character-led journey through Porto and the North of Portugal. Guided by Ofelia’s voice and her assistant Ofelier’s path, the film contrasts fleeting trends with the timeless power of human connection, showing how meetings and incentives become shared experiences that leave a cultural, emotional and lasting mark on people and place.

Objectives

Conceived as a continuation of The Majestic Adventures of Ofelia de Souza (2021), the film expands its narrative universe while standing independently. It broadens the scope from congresses to events and incentives, while shifting the focus beyond logistics and venues to the lasting legacy these encounters create. The film highlights how business gatherings generate cultural, social and emotional impact, shaping places, communities and attendees long after the event itself has ended. A distinctive aspect of the project is the direct involvement of Visit Porto and North team members from different departments, who appear in the film alongside local partners and suppliers. This collaborative approach reinforces the campaign’s core message of community, authenticity and human connection, reflecting a destination that is promoted not only as a place, but through the people who actively shape and support its MICE ecosystem.