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EnglishSwiss Sounds by Thylacine
Director: -
Producer: Thylacine & Cécile Chabert
Producer Company: -
Agency: Intuitive studio
Client: Switzerland Tourism
Country: Switzerland
Synopsis
Swiss Sounds is a collaboration between French electronic artist Thylacine, Travel Switzerland, and Switzerland Tourism. Over 16 days, Thylacine travelled across Switzerland using 23 trains, 3 cable cars, 2 boats, and 1 bus, creating a music track from the authentic sounds of Swiss transport and landscapes. Filmed in summer and winter, the project highlights the country’s diverse scenery and the rhythm of travel itself.
Objectives
The campaign aimed to showcase the accessibility and diversity of Swiss transport (train, boat, cable car, and bus) while reaching audiences in an unexpected way. By blending music, visuals, and storytelling, we wanted to create impactful communication that felt like an experience rather than traditional advertising, delivering Swiss transport’s appeal without looking like a commercial. The campaign created significant buzz in France and internationally, earning extensive free publicity from media outlets. Thylacine’s Instagram reels generated over 11 million views and were reposted by accounts with up to 13 million followers. With minimal investment, the clip has already achieved over 3 million organic views on Thylacine’s YouTube and an additional 10 million views on the Switzerland Tourism channel, demonstrating strong engagement and wide reach.
