Tortosa, Cuisine of Memory

Director: -

Producer: FILMS NÒMADES GS, SL

Producer Company: -

Agency:

Client: Ajuntament de Tortosa

Country: Spain

Synopsis

“Tortosa, Cuisine of Memory” promotes Tortosa as a destination discovered through taste. Built on local products, landscape and culinary heritage, the project brings tradition into the present with a new signature dish. Four local chefs and students from the Institut Dertosa Hospitality School created the plate together to express Tortosa’s identity, linking river, land and sea in a contemporary gastronomic experience.

Objectives

Promote Tortosa as a distinctive gastronomic destination under the concept “Tortosa, Cuisine of Memory.” The campaign aims to attract food-motivated visitors, increase restaurant consumption, and showcase local products, recipes, and pastry traditions. Through storytelling, a new signature dish, and experiential content, the project connects territory, landscape, and heritage to position Tortosa as a place where culture is discovered through flavor. The project is designed to be scalable and collaborative: the signature dish was created expressly by four Tortosa chefs together with students from Institut Dertosa, then transferred to local restaurants through short professional workshops to ensure consistent quality. Assets will be adapted for web, social, events and SEM to drive visits and restaurant spend. It reinforces local identity, protects culinary heritage against homogenization, and promotes proximity products and sustainable tourism.