Rías Baixas: your goal, your destination

Director: -

Producer: ESMERARTE INDUSTRIAS CREATIVAS

Producer Company: -

Agency:

Client: TURISMO RIAS BAIXAS - DEPUTACIÓN DE PONTEVEDRA

Country: Spain

Synopsis

Come to Rías Baixas, where nature is more than just scenery—it is the ultimate gym to challenge your limits. Break your personal best in a landscape of awe-inspiring mountains, magical rivers, and wild beaches. Here, sport has a home, and you belong. Rías Baixas: Your goal, your destination.

Objectives

Following the Rías Baixas Strategic Tourism Plan, an innovative, sustainable, high-quality tourism model is pursued, in which sport acts as a driving force for economic, social, and territorial development. The campaign aims to consolidate the Rías Baixas as a benchmark destination for active tourism, highlighting the province’s natural resources, supporting the local sports and tourism ecosystem, and promoting a healthy lifestyle that connects territory, people, and experiences.