The UEFA SUPER CUP Chase

Director: -

Producer: -

Producer Company: SalzburgerLand - ATTIC Film

Agency: -

Client: -

Country: Austria

Synopsis

To support Salzburg’s UEFA Super Cup 2026 hosting, this playful film follows the trophy as it travels across Salzburg, appearing at unexpected locations. Viewers are invited to follow its path and join the chase to the final in Salzburg. The campaign also highlights sustainable mobility via bus and train, with the message that match tickets also serve as public transport tickets being communicated throughout. - Let the chase begin!

Objectives

Through a creative storytelling approach and built on a strong social media hook, the film follows the UEFA Super Cup trophy on its journey through Salzburg. Why is it travelling? Because it is a travelling trophy (Wanderpokal). This playful idea turns it into the main character, connecting locations and highlighting sustainable travel by bus and rail. A key challenge: the trophy was available for under 24 hours, while concept, planning and production were completed within just 3 days.