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EnglishVisit Original Sweden
Director: -
Producer: BR F - B-Reel Films
Producer Company: -
Agency: Forsman & Bodenfors
Client: Visit Sweden
Country: Sweden
Synopsis
In the era of the Dupes fenomena we follow the thoughts of a Swedish representative writing a letter to EUIPO - that there is a problem when there are 8 Sweden in the world (search result: do you mean Sweden, Sweden, Sweden, Sweden, Sweden, Sweden, Sweden, Sweden or Sweden), How shall people know that they are going to the Original Sweden. In the film she highlights some typical orginal Sweden things in lifestyle, culture, traditions, cities, countryside, nature and culinary experiences.
Objectives
The film is the third in a series of three where we tell the story of Sweden from a different angel, in the first Discover the Originals - we reclaimed the names that IKEA has "stolen" from Sweden and told the story that they are actually destinations in Sweden, in Sweden (not Switzerland) - we told the story about the mix-up and how to tell us apart. And in Visit the Original Sweden we tap in to the fenomena of dupes and how to spot that you are in original Sweden and not one of the 7 dupes.
