The hills are (still) alive - On the tracks of The Sound of Music with Nicholas Hammond

Director: -

Producer: Moonlake Entertainment

Producer Company: -

Agency: ATTIC Film

Client: SalzburgerLand Tourismus

Country: Austria

Synopsis

The film will be used in all relevant international target markets around the planned media offensives to strengthen SalzburgerLand as a tourist destination in connection with ‘Sound of Music’.

Objectives

On the occasion of the 60th anniversary of The Sound of Music, Salzburg's cultural heritage will be strategically highlighted to strengthen its international tourism appeal. The aim is to emotionally engage new and existing audiences, connect the film’s legacy with present-day tourism offerings, and position SalzburgerLand globally as a unique destination of music, nature and film history.